A picture is worth a thousand words.

An Immersive Experience is worth a thousand emotions.

Immersive Technology is only as good as the results it provides. Currently, many organisations offer Immersive Experiences based on a 360⁰ view of a situation. This capability is exciting for the viewer today wanting to watch the NBA finals as if they had front row seats, however, there is so much more to being immersive if we want to learn the skills to be an NBA player.

To survive a fire or manage an angry customer, or play like an NBA player, you need to act quickly and decisively under pressure. Most of our choices in these instances come from our CSQ box, our ‘common sense’ box of knowledge that is predominantly unconcious. Immersive Technology can build CSQ quickly and effectively using authentic experiences that activate widely and deeply across the neural networks of our brain. This enables knowledge to stick far quicker and deeper than 2D based learning.

Build CSQ™ create immersive learning experiences that builds CSQ through deep learning, dark learning and parkour learning principles. Authentic experience design maximises the stickiness and depth of the learning (deep learning), reaching across wide seemingly unrelated areas of the brain (parkour learning) and long after the initial experience is complete (dark learning).

women Child with a virtual reality game

Authentic Experiences can be created using Virtual Reality (VR), defined as ‘images and sounds produced by a computer that make you think a situation is real’⁴. Educational examples where Immersive VR is a powerful tool include enabling participants to walk around the Pyramids of Egypt[3] or Walk on Mars with NASA[4]. Immersive VR is also useful for athletes needing to repeat physical movement within an injury free environment or for enabling customers to learn about new products.

Young woman loking at virtual graphics in futuristic background

Alternatively, they can be created using Augmented Reality (AR) defined simply as ‘images produced by a computer and used together with a view of the real world’⁴. Educational examples where Immersive AR is a powerful tool include enabling training surgeons to view the inside of your arm with digital images overlaying your actual arm, adding text and 3D visual instruction. Customers also have the ability to engage with objects as they walk around a store or museum. Staff have the ability to learn about the health and safety of their building by engaging with critical elements as they walk around.

London City skyline with lines of binary code streaming from the office blocks revealed by an AR phone app.

Build CSQ™ will help you build the ‘common sense’ you need to succeed using technology as it was meant to be used, as a frictionless doorway that takes you to the successful actions you require.

What does your CSQ box look like?

Contact us today to discuss how we can assist you to succeed quicker using immersive tech.

Choosing the right people in the future. Smart Team: Businessman and cyborg creating a new generation workers on digital whiteboard. Great duo creates a new job algorithm. Man drawing, artificial intelligence applies (selects).


[1] http://www.merriam-webster.com/dictionary/immersion

[2] http://dictionary.cambridge.org/dictionary/english/immersive

[3] http://www.eonreality.com/travel-to-egypt-with-the-eon-experience-virtual-reality-library-eevr/

[4] http://www.ibtimes.co.uk/nasa-building-mars-virtual-reality-experience-oculus-rift-samsung-gear-vr-1542670

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